Querencia

Rebranding a Training Studio 2020

The term "Querencia," from the Spanish verb "querer," meaning to want, desire, and love, captures the essence of the rebranding campaign for the training studio in Ashdod. This transformative project introduced vitality and empowerment through a new visual language that aligned with the studio’s innovative spirit. The refreshed identity energized the space with vibrant murals and a unique tone of voice, embodying the studio’s core values. The rebranding not only drew in new customers but also strengthened ties with the existing community, solidifying the studio’s role as a premier destination for outstanding fitness experiences.